SEPHORA’s Holiday 2018 was its biggest campaign of the year in terms or resources allocated and revenue generated. This campaign was featured in print and digital advertising as well as addressable TV and Times Square in NY. One of the most unique things about this campaign was that we cast a real-life family to support the concept of authenticity and connection during the holidays. I was the Art Director on this project from concept to delivery. Beauty photography by Inez & Vinoodh. Still life photography by Spencer Higgins. Embroidery art by Victoria Villasana. Creative direction by Susan Park and Tessa Lund. Starring Paloma Elsesser and the entire Elsesser family.
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