As the Senior Art Director on Sephora Collection I am responsible for leading a team of Art Directors and Designers that owns the visual identity and evolution of the brand. This includes concept, development, and delivery of all visual elements in support of omni-channel brand campaigns through photography, typography, design, casting, and illustration. A typical campaign usually involves a variety of store fixtures, print materials, video, social, and digital assets. The below is a collection of images from some recent seasonal campaigns. Beauty photography by Jai O’dell. Still photography by Rob Prideaux. Creative direction by Allison Ford. With art direction support from Angelica Rabang and Mary Hu. Starring Diana Veras and Anita Jane Pathammavong.
