These assets were developed for a digital campaign focused on niche summer fragrances at SEPHORA. We wanted to do something different than the usual elegant and pristine executions reserved for stuffy fragrances and instead chose high key, flash photography accented with a few spare, whimsical props inspired by the copy. This was a modern and unexpected take that revealed the fun side of fragrance. I was the Art Director on this project from concept to delivery. Photography by Theodora Richter. Creative direction by Tessa Lund.
